The Fallacy of the Great Idea (And what to focus on instead)
21 October 2025
- Starting Out
- Scaling Up
Keen to start a business? Do you have an idea already or are you still searching? Not sure what to do next? In this fun and interactive workshop, entrepreneur and startup mentor Richard Liew shares key lessons to help new entrepreneurs turn their ideas into successful businesses or social enterprises.
Drawing on 20+ years of startup experience, mentoring and his interviews with hundreds of entrepreneurs as editor of NZ Entrepreneur magazine, Richard will help you: Find a steady stream of new business ideas if you are still looking. Assess your ideas potential. Quickly assemble your business model. Prioritise the key business startup steps to give your idea the best chance of success. Develop your entrepreneur mindset to support your business building journey.
Free
General admission
Richard Liew
Founder of Startup NZ Entrepreneurs Programme
Richard is creator of Startup NZ Entrepreneurs Programme, and Founder and Editor of NZ Entrepreneur Magazine and APAC Innovator, through which he helps inspire, inform and educate thousands of Kiwi startup founders and SME business owners every month. Richard launched his first small software business at the age of 23 and got his first glimpse into the growing New Zealand startup community when working with one of the first startups at Auckland's Icehouse incubator in 2002. He has experience across industries including recruitment and HR, software, sales training, digital media, advertising, PR and online education.
Venue
GridAKL / John Lysaght
101 Pakenham Street West, Wynyard Quarter, Auckland 1010
GridAKL / John Lysaght is more than just a workspace — it's a thriving community of visionaries, innovators and change-makers. GridAKL is home to a diverse mix of startups and small businesses working together to create solutions that make a difference.