The Fallacy of the Great Idea (And what to focus on instead)
21 October 2025
- Scale up
- Investors and enablers
Keen to start a business? Do you have an idea already or are you still searching? Not sure what to do next? In this fun and interactive workshop, entrepreneur and startup mentor Richard Liew shares key lessons to help new entrepreneurs turn their ideas into successful businesses or social enterprises.
Drawing on 20+ years of startup experience, mentoring and his interviews with hundreds of entrepreneurs as editor of NZ Entrepreneur magazine, Richard will help you: Find a steady stream of new business ideas if you are still looking. Assess your ideas potential. Quickly assemble your business model. Prioritise the key business startup steps to give your idea the best chance of success. Develop your entrepreneur mindset to support your business building journey.
Free
General admission
Richard Liew
Founder & CEO at NZ Entrepreneur Magazine
Richard Liew is a startup mentor (GEN NZ Entrepreneurial Ecosystem Awards Mentor of the Year 2024) with a focus on storytelling and media. He is the founder of NZ Entrepreneur Magazine, APAC Innovator, the Startup NZ Entrepreneurs Programme and FoundrPR through which he helps inspire, inform and educate thousands of Kiwi startup founders and SME business owners every month.
Venue
GridAKL / John Lysaght
101 Pakenham Street West
Wynyard Quarter
Auckland 1010
GridAKL / John Lysaght is more than just a workspace — it's a thriving community of visionaries, innovators and change-makers. GridAKL is home to a diverse mix of startups and small businesses working together to create solutions that make a difference.